Value-Purpose Framework —
from aspirations & ambitions to meaningful impact

Framework contents:

1.0 – Introduction
2.0 – Framework Overview
3.0 – Tailored transformation journeys
4.0 – Case studies (In progress)
5.0 – Stakeholder benefits
6.0 – Contact us
7.0 – General information

1.0 — Introduction

Welcome to the Value-Purpose Framework

In a dynamic business world where aligning with core values is more crucial than ever, our innovative approach integrates your organization's ethos into every facet of its operation, driving sustainable growth.

The abstract

The Value-Purpose Framework by Brindille represents a transformative approach for organizations aiming to align their operations with core values and purpose. This innovative framework guides businesses through a journey of strategic integration, operational execution, and sustainable growth. It offers a structured pathway for embedding purpose-driven strategies into every facet of business operations, ensuring a cohesive and authentic brand experience. Tailored to suit businesses of all sizes and sectors, the framework facilitates a seamless transition from vision articulation to practical implementation, fostering a culture of innovation, engagement, and resilience in an evolving business landscape.

The background story

As an expert in Brand Experience, Business Design, Innovation, and Creative Direction, Daniel Kvist developed the Value-Purpose Framework to revolutionize the integration of core values into organizational structures, redefining sustainable business success.

Untying organizational knots: executing on purpose

To navigate the complexities of business, organizations must untangle the knots of misalignment and integrate their core values with their purpose. This journey is not just about operational efficiency; it's about fostering sustainable growth and genuine impact. The Value-Purpose Framework offers a structured path to align your strategic vision with everyday actions, ensuring that every step taken is a stride towards your organization’s aspirations.

Key points to untangle organizational knots:

  • Define and align vision and purpose: Articulate a clear organizational vision and purpose that resonates with all stakeholders.

  • Strategic integration: Weave core values into strategic objectives, making every goal a reflection of the company's mission.

  • Operational execution and adaptability: Embed these values into daily operations, fostering a culture that is adaptable and resilient, capable of continuous evolution in a changing business landscape.

Phase 1.
Aspirations

Vision

Purpose

Mission

Values

Phase 2.
Ambitions

Strategy

Goals

Phase 3.
Impact

Operations

Feedback

Phase 4.
Growth

Evolve

2.0 — Framework Overview

Transformative phases of the framework

Each phase of the Value-Purpose Framework represents a step towards integrating your organization’s core values and purpose.

Phase 1.
Aspiration

Define and articulate your organization's vision, mission & purpose.

Vision, mission & purpose articulation

  • A clearly defined vision and purpose.

    An aligned leadership team.

  • Vision-building workshops.

    Stakeholder interviews.

    Purpose statement development.

    Value-action gap analysis

Phase 2.
Ambition

Strategic alignment to values and purpose

Strategically align planning with your aspiration, purpose and values.

  • Strategic plans and objectives in harmony with your organization's ethos.

  • Strategic alignment workshops.

    Goal-setting sessions.

    Roadmap development.

Phase 3.
Impact

Operational integration based on aspirations and ambitions

Embed values into every operational aspect and functions of your business.

  • Aligned operational processes and practices.

  • Process mapping.

    Operational alignment workshops.

    Training programs.

Communication strategy development

Develop a comprehensive internal and external communication strategy.

  • A comprehensive communication strategy that effectively conveys the value-purpose framework to internal and external stakeholders.

  • Communication planning, content development, stakeholder messaging.

Culture & engagement enhancement

Foster a workplace culture and employee engagement that reflects the values and purpose.

  • A strong organizational culture that embodies the defined values and purpose, and high levels of employee engagement.

  • Cultural initiatives, employee engagement programs, feedback mechanisms.

Measurement, Feedback, and Adaptation

Establish metrics for continuous measurement & create feedback loops for adaptation.

  • Effective systems for measuring the impact of the value-purpose framework, and feedback mechanisms to facilitate continuous adaptation.

  • Balanced scorecard development, feedback systems, adaptation strategies.

Phase 4.
Growth

Adapt and evolve continuously with your value-purpose framework.

Continuous improvement

  • An organization that grows and adapts to changes in the business environment.

  • Ongoing consulting.

    Periodic strategic reviews.

    Growth planning.

3.0 — Tailored Transformation journeys

Customized approaches for startups, existing companies,
& organizations.

Startups: Ignite your path with purpose

Kickstart your journey with an understanding of your unique position, needs and budgetary constraints.

  1. Aspiration Fast-Track Package: Craft your vision and values in a dynamic workshop, aligning with market and budget realities.

  2. Ambition Fast-Track Package: Develop a strategic plan with measurable objectives through an OKR workshop.

  3. Impact Fast-Track Package: Seamlessly embed your values into daily operations, tailored to your budget.

  4. Growth Fast-Track Package: Plan for sustainable growth with strategies that consider market trends and budget limitations.

Established Companies & Organizations: Elevate your success

Assess how well your current strategies and operations reflect your stated values and purpose.

  1. Aspiration Fast-Track Package: Refine your company’s vision to resonate with today's market and your organizational goals.

  2. Ambition Fast-Track Package: Realign your strategy with updated objectives through a comprehensive OKR workshop.

  3. Impact Fast-Track Package: Deepen the integration of your values into operations with a focus on budget optimization.

  4. Growth Fast-Track Package: Develop adaptive growth strategies that are robust, flexible, and budget-conscious.

4.0 — Case studies (In progress)

Discover businesses that have successfully implemented the Value-Purpose Framework.

Stampen Media

Stampen Media is one of Sweden's largest news organizations, focusing on delivering independent and reliable journalism that makes a difference. 

Facilitation of a co-creation process, involving key stakeholders in developing a steering framework with guiding and experience principles that aligns business effect expectations with user value.

The case study covers the Ambition – Fast-Track Package and Impact – Fast-Track Package designed for Established Companies & Organizations. 

Duration: 2023

Your case study?

5.0 — Stakeholder benefits

How different roles within an organization benefit from the Value-Purpose Framework.

  • Gain a unified vision and direction.

    Enhanced decision-making.

    Increased trust and credibility.

  • Adapt products to market needs.

    Drive effective innovation.

  • Craft resonating narratives.

    Strengthen brand loyalty.

  • Deliver exceptional user experiences.

    Build deeper customer relationships.

  • Implement efficient and ethical processes.

    Strengthen supply chain resilience.

  • Work in a purpose-driven environment.

    Increased job satisfaction.

  • Foster strong partnerships.

    Create a broader impact.

6.0 — Contact us

Ready to begin your journey with the Value-Purpose Framework? Reach out to discuss how we can tailor it to your organization's needs.

7.0 — General information

Note: The Value-Purpose Framework is a living document and may update without further notice.

Latest update: 2024.01.20
Author: Daniel Kvist
Copyright: Brindille